In the span of a few short years, connected devices have entered the homes of millions of Americans, and are now poised for a new wave of growth. In this survey, approximately 2,000 U.S. households were asked for their views on the connected home, revealing distinct customer segments and key issues that need to be tackled in order to unlock this growth.
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McKinsey | Connected Homes
McKinsey | Connected Homes
In the span of a few short years, connected devices have entered the homes of millions of Americans, and are now poised for a new wave of growth. In this survey, approximately 2,000 U.S. households were asked for their views on the connected home, revealing distinct customer segments and key issues that need to be tackled in order to unlock this growth.
In the span of a few short years, connected devices have entered the homes of millions of Americans, and are now poised for a new wave of growth. In this survey, approximately 2,000 U.S. households were asked for their views on the connected home, revealing distinct customer segments and key issues that need to be tackled in order to unlock this growth.