How is big data making our business better? | UITP
Big data, which refers to large and complex data sets from different data ‘generators’, is increasingly recognised as offering extraordinary opportunities for the public transport sector. By teaming up with other data producers, and developing apps that allow real-time travel planning as well as other customer services, mobility is getting easier than ever.
The following case study was initially published in Public Transport Trends 2015*. It explains the approach of the French operator Keolis regarding the use of transport data in combination with mobile phone data.
