Unlocking the value of data for public transport companies | UITP

Unlocking the value of data for public transport companies | UITP
Digitalisation has changed our lives: from the way we learn, to the way we think, to the way we act and behave. A complete cultural transformation has ensued, and customers’ needs and expectations have evolved. If the customer has changed, then the business must follow suit.
Public transport, a business like any other, must also be prepared to seize the incredible opportunity that lies in front of us by becoming a data-enabled sector: allowing the sector to improve services and optimise operations to their fullest potential. READ THE FULL ACTION POINTS HERE!